Aristotle first used the word eudemonia to describe the theoretical notion of the “greatest human good.” The word is composed of two Greek terms: eu meaning “good” and daimon meaning “spirit.” While, Aristotle never explicitly said what the greatest human good was, the word acts as a sort of placeholder for us to explore the possibilities of what that might be.
Erik Joule (‘EJ’) and Gabe Fox, founders of Eudemonia, a flourishing creative agency, pursue their own form of the greatest good through the work they do and the businesses they help grow.
In EJ’s words, their agency was created, “To help brands become the best they can be and make the greatest possible impact that they can.” The unique value that EJ and Gabe are committed to upholding, and perhaps can attribute to their early success, is that they choose to work with clients who want to make an environmental or social impact – businesses with a triple bottom line: profit, environmental impact, and social impact.
Spend a few minutes with these guys and you’ll get to know a dynamic duo of savvy, articulate, creative businessmen with a clear mission. Eudemonia helps brands effectively communicate their vision and mission in order to attract more clients and, ultimately, become more profitable. EJ and Gabe provide comprehensive marketing services, including but not limited to brand positioning, website design, content management, and social media strategy.
Combining their individual skills sets, EJ and Gabe explain that Eudemonia takes a comprehensive approach when compared to a standard creative agency. “Usually the creative agency is separate from the sales operation, but we offer a solution where the two departments talk to each other,” EJ says.
“To help brands become The besT They can be and make The greaTesT possible impacT ThaT They can.”
Past, present and future: crafting a new way forward
Gabe and EJ are both cycling enthusiasts who met at Stinner Frameworks, a small company in Goleta that makes custom steel bicycles, and became fast friends. At the time, Gabe was working for Stinner’s parent company, and EJ was transitioning from an executive-level position at Strava in the Bay Area. Realizing that they had complementary skills and got along effortlessly, the two initially came together to help evolve the Stinner brand. This first project proved to be a huge success and gave them the confidence, and clientele, needed to start their own venture.
Through Eudemonia, they are excited to help change the way businesspeople, and business in general, are perceived in the world. “Businesses can do really, really positive things,” EJ shared. In addition to developing businesses with good professional relationships, they are enthusiastic to develop a community of people who care about one another and understand that businesses have the potential to connect people deeply.
Part of this vision is to work with and be surrounded by friends and those who inspire them. Gabe and EJ have successfully evolved their friendship to include a business partnership, and this is simply the way they intend to roll. To this point, EJ added, “It would be really wonderful to always work with friends and not be scared of the word ‘love’ in business. I was fortunate enough to spend five years at Levis, and, at the executive level, we were very comfortable with that. We wanted to work in a community-based environment, and understood that if we could actually love each other and be great together, we could build really great brands.”
They say that if you want to make the world a better place, you have to live your own life in an exemplary way; if there is something you want changed in the world, change it in your own life first.
After getting to know EJ and Gabe, it seems plausible that heart-centered business practice is one way that Aristotle hoped we might realize our own unique forms of eudemonia.
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