Alec picked up the phone with his “naive optimism” and started making calls. “I guess I’ve never been afraid of getting told no,” he said. His fearlessness led him to a load of success – quite literally, a truckload of billboards being delivered to his door. This was the beginning of Rareform.
“It’s a big risk to send all these people to sleep in tents in the forest,” CEO, Nick Ovanessoff said. Their risk is their secret sauce. Corporate group travel erupted long before Y2K and has been begging for an update. A Lucky Find Hospitality Management stepped onto the scene to press reset on the industry standard.
With entrepreneurship comes rejection and Carlos knew it well. When asked how he knew he’d succeed in the midst of serial failure he said, “I’ll be honest, I didn’t. I didn’t know what the hell I was doing.”
The Los Angeles Arts District is a story of fortitude. A lifetime ago stood a vineyard – once the largest producer of wine in all of California. By the end of the 18th Century, industry had gained momentum and the district housed the Western epicenter for produce distribution. And home to three transnational railways, there was a constant buzz of production.