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If there is one PR professional who understands the lively and demanding world of the entrepreneur today, it’s Andrea Holland. A successful entrepreneur herself, Andrea is CEO and founder of Dialed PR, a PR consultancy specializing in early stage B2C tech startups. She is also co-founder of her newest venture PRTraction, which offers PR coaching to help solopreneurs, entrepreneurs, and consultants build authority and credibility without having to pay the high price of a PR firm.
After graduating from UCSB in 2006, Andrea spent nine years working for a handful of large global PR agencies primarily in Silicon Valley, San Francisco, and New York City. But after nearly a decade in the corporate world, she decided that it wasn’t the world she wanted to stay in forever. In the face of a tempting offer for a promotion at her company, she decided instead to take the leap and start her own venture: “I didn’t want to have to stay within the box; I had my own ideas,” she recounts. Her vision was to create a PR consultancy that was high-touch and less bound by the constant pressure to keep profits as high as possible, as she was previously required to do. She also wanted to work more with start-ups, which is an entrepreneurial demographic she is passionate about supporting.
In January of 2013, after exiting from her corporate job, Andrea founded Dialed PR, and it was in Santa Barbara that she found her first clients. She quickly got keyed into the local tech and start-up scene here, and it wasn’t long before business began to pick up and she decided to uproot her life in the Bay Area to make Santa Barbara her home base.
The southward move did not, however, symbolize a settling down for Andrea Holland just yet. The opposite was true, in fact. A few months into her new life in Santa Barbara, she found out about an entrepreneurship program in Southeast Asia called Project Getaway. She was accepted into the program, and later that year found herself in Bali, working and living with 20 other entrepreneurs and digital nomads from all over the world. Due to the nature of her location-independent business, she was able to pick up with her laptop and cell phone and move Dialed PR to Southeast Asia for a spell. She ended up staying for three months, garnering tons of new experience and clients.
Once she returned to Santa Barbara, news traveled fast that the darling of tech and start-up PR was back in town. Business steadily grew, and before long Andrea realized she needed to expand and hire her first employee. Three and a half years later, Dialed PR is now a team of five.
“we help clienTs figure ouT answers To quesTions like: how can i geT my blog conTenT read by millions? how do i geT reporTers To lisTen To me? how do i wriTe compelling conTenT ThaT will lead people back To my websiTe?”
Business #2: PRTraction
Working, as she loves to, with start-ups, business owners and solopreneurs, Andrea has unique insight into their pain points and specific needs from a PR standpoint. Unlike startups with massive capital, many business owners, consultants and solopreneurs cannot afford a five-figure per month PR consultancy, but do, however, understand the value of the craft and know that it can grow their business and help them become credible. This is the gap that Andrea wanted to bridge, and the premise for her new venture, a PR coaching program called PRTraction.
Through the program, clients learn how to build authority and credibility in their industry by doing their own effective PR work. “We help clients figure out answers to questions like: How can I get my blog content read by millions? How do I get reporters to listen to me? How do I write compelling content that will lead people back to my website?” After going through the program, clients have a full system in place that will allow them the ability to create what their story looks like and get in front of the appropriate audiences.
Andrea says that creating the program and figuring out how to teach what she has learned over the past 12 years has been one of the most rewarding challenges of her career thus far. “It’s a lot harder to teach than do! It’s been amazing to see clients getting results using the methods I have been using for a decade.”
Thanks to Andrea and her team, entrepreneurs of today can get dialed in to the world of PR with more proficiency than ever before.
DRIPLY AUTOMATION / FINE ARTIST
OIL PAINTER, DIGITAL MARKETER, COFFEE SHOP PHILOSOPHER
Upon meeting Roy Clark, one senses an open inquisitiveness in his nature that is more than general curiosity. After talking to Roy for a while, it’s clear that his curiosity might be better described as a deep seeking.
It is precisely this seeking that compelled him to leave his full-time job at ONTRAPORT and start his own digital marketing business, Driply Automation. He says he learned a lot during his time with the company, but had come to a point when he felt ready to start his own consulting business. It was the renewed sense of energy and creativity that entrepreneurialism offered, which also inspired him to pick up the paintbrush again after nearly a decade. He has since created an impressive collection of oil paintings and prints and had numerous sales.
Like many creatives today, Roy splits his time between his art and his bread and butter work with Driply Automation. Digital marketing certainly gets Roy excited, because he knows his services help others grow, but it’s clear that his heart is in his artwork…and the canvas doesn’t lie.
Waxing philosophic with Roy
So what is it that compels someone with a comfortable job in a thriving company to strike out on his own and take a big risk like Roy did? As Roy tells it, he’d reached a point in his life when he started to ask some bigger questions about where his life was headed and whether or not he was happy with the work he was doing. His conclusion, ultimately, was that he was not satisfied and needed to shift away from the 9-to-5 grind. Once he left his job, Roy says he found the time to reflect more deeply on where his life was headed, while simultaneously rediscovering his art.
Roy shares that he was also strongly influenced by a book called The War of Art by Steven Pressfield, which talks about the artist’s internal resistance to creating his art, and all of the convincing excuses that hinder success. “The author tells the reader to give resistance the finger and to get work,” Roy explains with a smile. The tough-love talk from the author was a wake-up call for Roy and allowed him to see more clearly his self-imposed creative roadblocks.
Many artists speak of the powerful force that comes through them when immersed in a creative undertaking; the trick, Roy explains, is to give oneself over to it. He shares that, “there is a powerful and mysterious force that we can all tap into as humans, and one way to do that is through art.”
An unlikely debut
The story of Roy’s first public show is a good one. Over a year ago he began looking into public venues around Santa Barbara to show his work. He knew of a popular bar in the Funk Zone that regularly hung work on their walls, so he called up a friend who worked there, only to learn that they had a very long waitlist.
Months later, after he’d all but forgotten about the bar, he got a call one night at 12:30 a.m. from that same friend. She told him that if he could get down there with his work within the next hour he could hang his show that night. Evidently, the artist who had been showing got worked up over a comment someone made about his art, and in throes of emotion, took all of his art off the walls and left with it that evening.
Roy, full of surprise and excitement, loaded his truck with his paintings, and had the show hung that same night. It was a bit of luck, coupled with his immense talent that got Roy Clark his first public show in Santa Barbara.
Now that his art business is growing, Roy is beginning to move into producing and selling prints. A lot of his sales are online, primarily through social media sites, such as Instagram and Facebook. “Instagram is where I sell most of my art. It has become the platform for art collectors to discover new artists,” he explains.
He’s also spending more time in Los Angeles, because he says the art scene is exploding there. “It’s growing faster than almost anywhere in the world right now. Artists are moving there and art buyers are going there to purchase.”
We may eventually lose Roy to the City of Angels, but his Santa Barbara connections will travel with him in spirit, and perhaps make their way onto a canvas or two.
For More Information Visit: dialedpr.com
Aristotle first used the word eudemonia to describe the theoretical notion of the “greatest human good.” The word is composed of two Greek terms: eu meaning “good” and daimon meaning “spirit.” While, Aristotle never explicitly said what the greatest human good was, the word acts as a sort of placeholder for us to explore the possibilities of what that might be.
Erik Joule (‘EJ’) and Gabe Fox, founders of Eudemonia, a flourishing creative agency, pursue their own form of the greatest good through the work they do and the businesses they help grow.
In EJ’s words, their agency was created, “To help brands become the best they can be and make the greatest possible impact that they can.” The unique value that EJ and Gabe are committed to upholding, and perhaps can attribute to their early success, is that they choose to work with clients who want to make an environmental or social impact – businesses with a triple bottom line: profit, environmental impact, and social impact.
Spend a few minutes with these guys and you’ll get to know a dynamic duo of savvy, articulate, creative businessmen with a clear mission. Eudemonia helps brands effectively communicate their vision and mission in order to attract more clients and, ultimately, become more profitable. EJ and Gabe provide comprehensive marketing services, including but not limited to brand positioning, website design, content management, and social media strategy.
Combining their individual skills sets, EJ and Gabe explain that Eudemonia takes a comprehensive approach when compared to a standard creative agency. “Usually the creative agency is separate from the sales operation, but we offer a solution where the two departments talk to each other,” EJ says.
“To help brands become The besT They can be and make The greaTesT possible impacT ThaT They can.”
Past, present and future: crafting a new way forward
Gabe and EJ are both cycling enthusiasts who met at Stinner Frameworks, a small company in Goleta that makes custom steel bicycles, and became fast friends. At the time, Gabe was working for Stinner’s parent company, and EJ was transitioning from an executive-level position at Strava in the Bay Area. Realizing that they had complementary skills and got along effortlessly, the two initially came together to help evolve the Stinner brand. This first project proved to be a huge success and gave them the confidence, and clientele, needed to start their own venture.
Through Eudemonia, they are excited to help change the way businesspeople, and business in general, are perceived in the world. “Businesses can do really, really positive things,” EJ shared. In addition to developing businesses with good professional relationships, they are enthusiastic to develop a community of people who care about one another and understand that businesses have the potential to connect people deeply.
Part of this vision is to work with and be surrounded by friends and those who inspire them. Gabe and EJ have successfully evolved their friendship to include a business partnership, and this is simply the way they intend to roll. To this point, EJ added, “It would be really wonderful to always work with friends and not be scared of the word ‘love’ in business. I was fortunate enough to spend five years at Levis, and, at the executive level, we were very comfortable with that. We wanted to work in a community-based environment, and understood that if we could actually love each other and be great together, we could build really great brands.”
They say that if you want to make the world a better place, you have to live your own life in an exemplary way; if there is something you want changed in the world, change it in your own life first.
After getting to know EJ and Gabe, it seems plausible that heart-centered business practice is one way that Aristotle hoped we might realize our own unique forms of eudemonia.
For More Information Visit: eudemonia.co