Outdoor Voices is the new kid on the block. This bright-eyed, fresh-faced activewear brand is taking on industry giants like Lululemon and Nike by redefining the idea of activity as something that can be fun, inclusive, and social. OV brings a playful and refreshing personality to the activewear scene, as it was created with the “recreationalist” in mind, including dog-walkers, hikers, and dodgeball enthusiasts. Founder and CEO Tyler Haney likes to think of OV as the friend who invites you on a hike and brings the snacks. Oh, and the leggings are super cute too.