Outdoor Voices is the new kid on the block. This bright-eyed, fresh-faced activewear brand is taking on industry giants like Lululemon and Nike by redefining the idea of activity as something that can be fun, inclusive, and social. OV brings a playful and refreshing personality to the activewear scene, as it was created with the “recreationalist” in mind, including dog-walkers, hikers, and dodgeball enthusiasts. Founder and CEO Tyler Haney likes to think of OV as the friend who invites you on a hike and brings the snacks. Oh, and the leggings are super cute too.
Haney is a former competitive hurdler and Olympic dreamer from Boulder, Colorado. After graduating high school, she moved to New York to study at the Parsons School of Design. Although she no longer competed, she continued to stay active, only now with a new outlook: staying active for the fun of it. It was this perspective that inspired her to create Outdoor Voices. Haney had felt a disconnect between her uber-athletic, muscle-mapped leggings and her recreational, easygoing attitude towards fitness. She wanted activewear that could meet her in the middle, so she created it.
OV’s signature look features simple neutrals and minimal color-blocking, but keeps it fresh
by varying their classic designs with new color combinations every season. The designs are down-to-earth yet playful, all the while staying flattering and functional. Recreationalists all over the country are into it, and the company’s recent growth can attest to it. Although originally focused on e-commerce, OV opened up a handful of new brick-and-mortar stores last year from New York all the way to San Francisco and LA.
Despite the butt-sculpting, sweat-wicking leggings, perhaps the most attractive quality about Outdoor Voices is its sense of relevancy. With trends like hygge and meditation on the rise, it’s no secret that there has been a shift toward holistic view of health and self-care. By acknowledging the idea of “daily activity” and celebrating the infinitely diverse forms it may take, OV promotes both wellness and compassion – qualities easily forgotten amidst the “harder-better-faster-stronger” credo that dominates other traditional activewear brands. With OV, the focus is not about performance or results, but instead about enjoying the process of getting out there and doing things. This vantage point is what makes OV the breath of fresh air at the top of the mountain – no matter which path you took to get there.