We are in the midst of a technological revolution. It’s safe to say Apple led the charge in the constantly adapting industry. The iPhone was a game changer. Suddenly you had a computer in your pocket that looked cool, and was easy to use. The Apple App Store was loaded with software that was once beyond our imagination. Each generation gains on the advances in technology and becomes more difficult to impress. But today, there is one company raising eyebrows and sparking intrigue.
Cinamaker: the simple and affordable video recording and live streaming platform that turns your iPhone and iPad into a multi-camera production studio. Gary Baker is the business developer behind the application. “For anybody who shoots video professionally or for a hobby, this is a game changer.” Gary started off directing television shows for Disney and was bitten by the tech bug when the internet was just taking off. He started making a name for himself in the tech world with an online medical information company and later a search engine for mail order catalogs. He was later recruited by IBM to help build their Internet and innovation services business. At IBM he met developer Benjamin Nowak, who is the chief engineer and founder of Cinamaker.
The old school way is a studio control room with several people looking at multiple screens with a director shouting which camera to switch to. New school is a studio in your backpack. Using an iPad as the control center, you can set up to 4 iPhones and/or professional cameras at different locations for different angles. By tapping the iPad, you can switch camera angles and edit on the fly. Included with newsroom-level graphics and audio mixer, the result is a fast, easy, mobile and affordable way to shoot and distribute video while saving hours of editing in real time.
Facebook, Twitter, Instagram, and YouTube are popular for live streaming, and Cinamaker is taking live streaming to the next level of production value. Not going live? No problem. Operate the HD recording in the same way. Use the four iPhones or four professional cameras and the eight audio inputs. Take advantage of the easy to use editing and the pre-loaded graphics and upload it later. Cinamaker even transfers everything to Apple Final Cut Pro and Adobe Premiere.
For Videographers, Broadcasters, Mobile Journalists, Independent Creators and everybody in marketing, “this is disrupting a model that is very expensive and time consuming.” Cinamaker condenses the old model down while shortening the time of getting the project done. Anybody who shoots and edits video will be using this. There is indeed a new level to reach in this tech revolution, and this time, it will be televised.