Be Known; Be Understood
The Visual Era, a high-speed production team, trains people how to make their own videos. They empower businesses to create their own future video content as a way to find their voice and connect with their niche. Their mission statement is built upon providing resources for leaders to combat the big media and serve as a positive influence in society.
While the company continues to attract a growing population of social media followers, their biggest fan is 22 year old founder, Nik Koyama. We had the opportunity to meet with him to discuss his passion for the collaborative business model:
What has been an inspiring moment in your life?
“The wisdom of skateboarding influenced my work ethic. You’re not allowed to talk about what you can do or what you’ve done, you have to show it or you can’t talk”
How effective are videos?
6 Degrees Coffee House was moments away from shutting down its doors until one video doubled business within 72 hours. Nik designed it to go viral making sure the video assets were interesting and valuable. He explains that, “A single video on a sales page increases conversions by 184%.”
Tell us about your experience as a director.
After the tragic loss of his classmate, Nik put together a video that perfectly captured her spirit and brought the community together.
Nik, known as “NKEDIT” at the time, produced over 100 music videos for big name and local hip hop artists.
Moving on to become the youngest intern at one of the biggest media agencies, Hollywood Reporter, he soon left on a mission to find his niche of entrepreneurs with real solutions. He made the mental shift after realizing, “The media saturates negativity because that’s what sells.”
How did you get involved with Impact Hub, Santa Barbara?
After coming in for a tour and shooting a promotional video, “I saw the immense potential of the coworking space community.” This moment in time became the perfect storm for The Visual Era.
What are your current projects?
In August, the program “Go Visual” launched to give users access to the strategies, systems, and formulas needed to harness videos faster and more effectively than the average professional.
The team’s ongoing projects are fueled by their drive to serve the public. “Through the rest of 2017”, Nik says, “we’re looking forward to a documentary and future developments of signature programs”.
Any advice for entrepreneurs looking to approach video?
“Your story is already alive, you just need to capture it.” This process translates to more documenting than actual creating. Nik emphasizes the simplicity of being aware and appreciating what’s already there.
“Live each day passionately and spread the message that video is way more important than what we may think.”
Follow The Visual Era for updates on their movement towards bridging the gap between the business and video industry at thevisualera.com