Upon meeting Roy Clark, one senses an open inquisitiveness in his nature that is more than general curiosity. After talking to Roy for a while, it’s clear that his curiosity might be better described as a deep seeking.
It is precisely this seeking that compelled him to leave his full-time job at ONTRAPORT and start his own digital marketing business, Driply Automation. He says he learned a lot during his time with the company, but had come to a point when he felt ready to start his own consulting business. It was the renewed sense of energy and creativity that entrepreneurialism offered, which also inspired him to pick up the paintbrush again after nearly a decade. He has since created an impressive collection of oil paintings and prints and had numerous sales.
Like many creatives today, Roy splits his time between his art and his bread and butter work with Driply Automation. Digital marketing certainly gets Roy excited, because he knows his services help others grow, but it’s clear that his heart is in his artwork…and the canvas doesn’t lie.
“many arTisTs speak of The powerful force ThaT comes Through Them when immersed in a creative underTaking; The Trick, roy explains, is To give oneself over To it.”
Waxing philosophic with Roy
So what is it that compels someone with a comfortable job in a thriving company to strike out on his own and take a big risk like Roy did? As Roy tells it, he’d reached a point in his life when he started to ask some bigger questions about where his life was headed and whether or not he was happy with the work he was doing. His conclusion, ultimately, was that he was not satisfied and needed to shift away from the 9-to-5 grind. Once he left his job, Roy says he found the time to reflect more deeply on where his life was headed, while simultaneously rediscovering his art.
Roy shares that he was also strongly influenced by a book called The War of Art by Steven Pressfield, which talks about the artist’s internal resistance to creating his art, and all of the convincing excuses that hinder success. “The author tells the reader to give resistance the finger and to get work,” Roy explains with a smile. The tough-love talk from the author was a wake-up call for Roy and allowed him to see more clearly his self-imposed creative roadblocks.
Many artists speak of the powerful force that comes through them when immersed in a creative undertaking; the trick, Roy explains, is to give oneself over to it. He shares that, “there is a powerful and mysterious force that we can all tap into as humans, and one way to do that is through art.”
An unlikely debut
The story of Roy’s first public show is a good one. Over a year ago he began looking into public venues around Santa Barbara to show his work. He knew of a popular bar in the Funk Zone that regularly hung work on their walls, so he called up a friend who worked there, only to learn that they had a very long waitlist.
Months later, after he’d all but forgotten about the bar, he got a call one night at 12:30 a.m. from that same friend. She told him that if he could get down there with his work within the next hour he could hang his show that night. Evidently, the artist who had been showing got worked up over a comment someone made about his art, and in throes of emotion, took all of his art off the walls and left with it that evening.
Roy, full of surprise and excitement, loaded his truck with his paintings, and had the show hung that same night. It was a bit of luck, coupled with his immense talent that got Roy Clark his first public show in Santa Barbara.
Now that his art business is growing, Roy is beginning to move into producing and selling prints. A lot of his sales are online, primarily through social media sites, such as Instagram and Facebook. “Instagram is where I sell most of my art. It has become the platform for art collectors to discover new artists,” he explains.
He’s also spending more time in Los Angeles, because he says the art scene is exploding there. “It’s growing faster than almost anywhere in the world right now. Artists are moving there and art buyers are going there to purchase.”
We may eventually lose Roy to the City of Angels, but his Santa Barbara connections will travel with him in spirit, and perhaps make their way onto a canvas or two.
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