Jillian and Mark Cardona have many ideas, numerous talents, and as a result, multiple businesses.
The couple met in college at UCSB and later moved to the Los Angeles area where Mark attended law school. Upon graduation, Mark opened Cardona Law, which he and his wife Jillian have been running for the past three years. They recently returned to Santa Barbara and Jillian has since completed her law degree at Santa Barbara College of Law. Up until this point, Jillian has managed everything outward-facing in the business, while Mark carries out the legal services they offer.
“mark Talks abouT his enTrance inTo The impacThub communiTy as being caTalyzed by The menToring sessions wiTh paul orfalea, founder of kinko’s and one of impacThub’s mosT visible menTors.”
Now, in addition to Cardona Law, this super couple has launched a second business, Clean Habit, an all-natural skin care line. Jillian explains that the new brand is based on the simple premise that beauty is both an internal and external quality. She’s passionate about offering people the option of using natural products in their skin care regimen, crafted with ingredients of the highest possible quality. In line with her holistic approach to wellness and skin care, she also offers customers access to meditations and mindfulness practices on the Clean Habit website (cleanhabit.co).
Jillian was inspired to create her own skincare line because of a personal quest to learn about and make natural skin care products that she could be confident used the purest ingredients available. In the same vein, Jillian also became increasingly interested in ways to remove harmful chemicals from her life and wants to help educated others about the alternatives available. “The way I think about it is this: I’m really particular and careful about the food I put in my body, so why wouldn’t I be particular about what I put on my skin?” After all, the skin is the largest organ in in the human body!
Currently the Clean Habit line includes a cleanser, a toner, two clay masks, a sugar scrub, hair oil, and beard oil and can be purchased online at cleanhabit.co. The company is also working to develop a skincare/wellness subscription box that will feature other product lines in addition to theirs, all of which will be made by local Santa Barbara businesses.
The Cardonas at the Impact Hub
Both Mark and Jillian say they were drawn to Impact Hub because of their interest in the convergence of social and environmental impact businesses within the larger entrepreneurial community here in Santa Barbara. They say they’ve been happy to find that Impact Hub attracts this demographic. As early adopters of the space, they were excited about what a new coworking environment with a mission could mean for locals. They say that once they saw the space in its final stage of development, they bought a larger membership package right away.
Mark talks about his entrance into the Impact Hub community as being catalyzed by the mentoring sessions with Paul Orfalea, founder of Kinko’s and one of Impact Hub’s most visible mentors. During these sessions, the group meets at the Hub, and each member has a chance to talk about his or her business and get constructive critique and advice from Mr. Orfalea. As Mark put it, “I think he just loves mentoring. The way he can break down how to make things happen in your business is incredible.”
The Cardonas have also enjoyed the events and especially the networking opportunities at Impact Hub. Having already collaborated with seven different businesses at Impact Hub, it’s safe to say that the Cardonas exemplify the true spirit of coworking.